Taking the problem back to the root
Taking the problem back to the root requires understanding the needs of community collectors and providing them with the tools for success. This is where OceanCycle enters into play.
True impact requires engaging and orchestrating a host of stakeholders across the entire value chain. Starting by driving demand for ocean-bound material and working with coastal collection communities all the way through to the manufacturing and sales of new products. If any part of the value chain breaks down it is more likely more plastic will enter the ocean.